Nigeria’s Nationwide League One (NLO) is gearing up to spill the beans on a substantial sponsorship gig, set to jazz up grassroots football in the nation for the next four years. This isn’t just any old deal; it’s a big thumbs-up for the league’s future.
Silas Agara, the NLO’s head honcho, alongside NFF bigwig Ibrahim Musa Gusau, are all about giving the NLO a bit of a glow-up, hoping to see it bask in the limelight as Africa’s top spot for budding football talents. Their dream? To turn local fields into launching pads for football’s next big stars.
The Scoop on the Sponsorship
In a move that’s got everyone talking, the NLO’s buddying up with a lottery company that’s got the official nod from the Nigeria Lottery Commission. They’re set to be the league’s main squeeze for the next four years, with a grand reveal pencilled in for March 14, 2024. Talk about anticipation!
But wait, there’s more! On March 15, the NLO’s pulling the curtain back on four more pals set to join the fun. Among the crew is a Croatian sports tracking juggernaut with 25 million users worldwide glued to their screens. This deal’s all about sprucing up what NLO clubs can do, sharing the love without passing the bill, purely for the sake of levelling up the league.
Scouting for Stars
Not stopping there, the NLO’s shaking hands with a couple of tech gurus to help find the next big football phenom using some serious gadgetry. When they strike gold, they’ll swap data to scout for talent with an excellent revenue share scheme.
And for those who can’t get enough of their football fix, the NLO’s launching two channels on Blend TV, making sure fans far and wide can tune into the action. It’s all about spreading the NLO love and bringing the game closer to the fans.
