Betting Sites in Kenya

Find the best betting companies and betting sites in Kenya today. We provide detailed information about each sports betting site so you can decide which betting company fits your needs based on facts. Almost every day, new betting companies are introduced in Kenya, but which betting site suits your needs? We will help you find the most best betting site in Kenya today.

Kenyan Betting Site of the Month
💳 M-Pesa Available
🎁 Welcome bonus up to Ksh 17,500!
🌐 Wide range of betting markets
✓ Licensed in Kenya
18+ | Terms & Conditions apply | GamHelp Kenya

List of Betting Sites in Kenya

All online betting companies and sites on our list are: 🔒 Licenced & Verified

💳 Mpesa
🎁 Exciting weekly promotions and jackpots
🌐 Mobile betting friendly
✓ Licensed in Kenya
18+ | Terms & Conditions apply | BeGambleAware
💳 M-Pesa Available
🎁 Welcome bonus up to Ksh 17,500!
🌐 Wide range of betting markets
✓ Licensed in Kenya
18+ | Terms & Conditions apply | GamHelp Kenya
💳 Mobile Deposit Methods
🎁 Generous Rewards
🌐 Wide range of betting markets
✓ Licensed in Kenya
18+ | Terms & Conditions apply | ResponsibleGambling
💳 Airtel & M-Pesa Available
🎁 Up to KSh 15.000 Bonus
🌐 Wide range of betting markets
✓ Licensed in Kenya
18+ | Terms & Conditions apply | GamHelp Kenya
💳 M-Pesa Available
🎁 Ksh 10,000 Welcome Bonus
🌐 Wide range of betting markets
✓ Licensed in Kenya
18+ | Terms & Conditions apply | GamHelp Kenya
💳 Deposit with m-Pesa
🎁Karibu Bonus
🌐 Mobile betting friendly
✓ Licensed in Kenya
18+ | Terms & Conditions apply | GamHelp Kenya

Key Takeaways

  • Online sports betting is legal in Kenya and regulated by the Betting Control and Licensing Board (BCLB). You can find licensed bookmakers here.
  • All betting sites in Kenya must have a local betting license, which can be easily verified by looking at the bottom of the site.
  • The betting industry in Kenya is rapidly growing, with many bettors moving to online betting due to the mobile betting revolution.
  • The betting market has been chaotic, but with new government regulations, international bookmakers are exploring the market again.
  • Choosing the right betting site can be challenging. Factors such as bonus offers, customer service, product offerings, and banking options should be considered. The best betting sites will also have easy sign-up processes, various sports to bet on, and accessible mobile apps.
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Our Top Betting Sites in Kenya

With the online betting industry on the rise in Kenya, bettors have numerous exciting betting sites available. To make the decision easier for you, we’ve handpicked our top three favourite betting sites. These betting sites offer a variety of sports markets, competitive odds, and user-friendly interfaces. So, get ready to place your bets on Kenya’s best betting sites!

1. 888bet Kenya
💳 Safaricom & M-Pesa
🎁 Weekly promotions
🌐 Wide range of betting markets
✓ Licensed in Kenya
18+ | Terms & Conditions apply | GamHelp Kenya

Award-winning betting site 888bet has been in the industry since 1997. Since then, it has established itself as a preferred betting choice for over 50 million users.

In Kenya, they are licensed by the Betting Control and Licensing Board (BCLB). 888bet Kenya has attracted many fans due to its superb product offering of top international and national football leagues. In addition, players are spoilt for choice, with plenty of live matches on offer daily. Moreover, 888bet offers over 15 other sporting events ranging from basketball tournaments like NBA to must-watch tennis matches.

Getting started at 888bet Kenya has been easy courtesy of a swift registration process that only requires the players’ phone numbers. Additionally, players can make fast deposits through various mobile money channels. In addition, more entertainment options are available through different virtual sports leagues. The games are available 24/7 and offer a much-needed break from live betting.


2. MozzartBet Kenya
💳 Mpesa
🎁 Exciting weekly promotions and jackpots
🌐 Mobile betting friendly
✓ Licensed in Kenya
18+ | Terms & Conditions apply | BeGambleAware

Mozzartbet has made a mark for itself as one of Africa’s most established betting sites. The bookmarker launched in Kenya in 2018 is registered with the Betting Control and Licensing Board of Kenya.

On offer is an impressive sportsbook comprising top European and national football leagues. Also, players can wager in over 10 other sports like water polo, hockey, futsal, and darts. Mozzartbet Kenya offers very competitive odds backed by handsome promotions. The promotions range from deposit bonuses to massive jackpots.

The Mozzartbet Kenya website has a premium touch, with plenty of accessible navigation tabs. In addition, extra features like ‘My league’, and ‘Top league’ current offers for the next 3 days or all days. This helps players schedule their bets. Moreover, the registration process is swift, with basic personal details required. Furthermore, players can leverage various mobile money platforms like Mpesa for fast payment transactions.


Betway is an international online betting powerhouse registered in Malta and Guernsey. It holds licenses in various jurisdictions across Europe and is a Member of the European Sports Security Association. In Africa, Betway operates in Ghana, Nigeria, Zambia, Uganda, Mozambique, Tanzania and Kenya. 

The company acquired its license to operate in Kenya in 2015, but it was not until October 2016 that gaming operations commenced. On offer are an array of sporting bets like soccer, EPL, tennis, ice hockey, and other promotions. 

Players have on offer a variety of jackpots with massive payouts. You can also make instant wins via their live casino and numerous slot games. The minimum bet amounts are considerably low and this makes the site quite attractive to a majority of Kenyans.


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Betting Sites in Kenya Overview

Kenya is home to a rapidly growing betting industry characterized by multiple online betting sites. The country is an economic powerhouse in East and Central Africa, with a population of more than 40 million.

Physical betting shops across Kenya have always been highly popular. This is, however, about to change. The mobile betting revolution has forced many betting companies to offer online betting in Kenya. More and more betting enthusiasts in Kenya are moving to online betting.

Popular Betting Sites in Kenya

🔥 Seasoned Kenyan Betting Site, Mpesa Mobile Deposit

🎁 Massive Jackpots!

T&Cs Apply
18+ | Terms & Conditions apply | BeGambleAware

🔥 Generous Kenyan Betting Site, Mobile Deposit Methods

🎁 Weekly Rewards!

T&Cs Apply
18+ | Terms & Conditions apply | ResponsibleGambling
New players are offered a welcome bonus up to ksh17,500!
T&Cs Apply
18+ | Terms & Conditions apply | GamHelp Kenya
All new players are offered a generous Karibu bonus!
T&Cs Apply
18+ | Terms & Conditions apply | GamHelp Kenya

The explosion of digital technologies has helped deepen the market for mobile betting, with many betters enjoying the comfort of placing bets and paying for them through their mobile phones. Over the last decade, the betting scene has seen an explosion of local and international bookmakers, with football bets taking center stage.

The betting market for betting sites in Kenya has been quite chaotic and uncertain. Luckily a fresh wind in government is making things look brighter on the horizon. The current regulations are being overlooked and adjusted. Betting companies who left Kenya are now once again looking for possibilities to come back.

With so many betting sites on the scene, choosing the right one can be challenging. We have taken the time to review some of Kenya’s top betting sites to present a comprehensive review of what the bookmakers offer.

Our guide will highlight the top bonus offers and what to expect in terms of customer service, product offering, and banking options, among other essential factors. From our reviews, punters can select the best betting sites in Kenya that meet their needs and sign up.

Yes, online sports betting is legal in Kenya and is regulated Betting Control and Licensing Board (BCLB). Any site in Kenya that provides its betting services within the country must, therefore, acquire a licence from BCLB.

It is easy to determine if a site has acquired a Kenyan betting licence. Scroll to the bottom of the betting site in Kenya, and you can find out which licence they have.

We only recommend Kenyans to bet on sports betting sites that have acquired a local betting licence.

Betting Operators in Kenya: Vital Ranking Factors

All betting sites and companies in Kenya are not the same. There is no standard as to how they look or what they offer. It can be arduous to sieve through all the new betting sites in Kenya to find the best. We have researched for you. Based on various metrics we have narrowed down, we have been able to review the product features of some of the top betting sites. This helps us provide you with the correct information for decision-making.

💡 Registration & Signup

The signup process is the first step when you want to join a betting site in Kenya. The betting company needs your details to ascertain the validity of your identity and whether you are over the legal gambling age. Lengthy registration processes put off customers who desire to start wagering immediately. 

The signup tab should be displayed prominently on a webpage for easy access. The betting sites in Kenya tend to have a one-page registration form where the users are required to enter their basic personal details. Most registration processes take less than a minute to enter your name and phone number and confirm the registration code. An easy registration process makes it easier for players to join a betting site.

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Find the Best Betting Companies in Kenya

When deciding which betting company to use, bettors in Kenya must consider several factors. First and foremost is that the betting company holds a valid operating licence from the Betting Control and Licensing Board in Kenya. Besides that, you should also need to check out aspects such as:

  • Do they offer a good mobile betting platform?
  • What banking options do they offer?
  • Do they offer a welcome bonus?
  • Do they offer the opportunity to bet on your desired markets and events?

Mobile Betting

Many of us have a smartphone in our pocket which has resulted in that many sports betting enthusiasts prefer to bet on their mobile devices. Most online betting companies cater for mobile betting, but some are better than others.

Make sure to always look into how their mobile betting site behaves – is it a updated smooth running platform or is it outdated? Many betting companies offer a modern mobile version, a old mobile version as well as a lite version – to make sure their mobile betting platform suits everyone.

Banking Options

It should be easy for users to make a deposit on their chosen online betting company in Kenya. Local betting companies tend to often offer local alternatives more frequently, compared to offshore betting sites.

In Kenya these includes popular baking options such as Airtel, M-Pesa and MTN Mobile Money. Always make sure that the operator offer the banking methods that suits your needs.

airtel logo kemya
Airtel

1. Easy to use
2. Deposits arrive instantly
3. Safe & Secure

MTN Mobile Money
MTN Mobile Money

1. Easy to use
2. Deposits arrive instantly
3. Safe & Secure

m-pesa logo
M-Pesa

1. Easy to use
2. Deposits arrive instantly
3. Safe & Secure

Bonus & Promotions

A big difference between a betting shop and a online betting company in Kenya is that you often get bonus and promotions when joining an online betting company. Many times these bonuses are very generous and gives you the opportunity to try out the betting sites properly.

However all bonuses and promotions comes with terms and conditions, so make sure you have read and understood them completely,

Sports Betting Events & Markets

Every sports enthusiast has their own preferences of sports when it comes to betting. This is why it is is of high importance to always make sure the online betting company in Kenya offer exactly what you wish to bet on – anything from Premier League to NBA.

Always check out the betting evens and markets which you can find on the betting site before you decide to register.


Popular Betting Sites in Kenya

💳 Mpesa
🎁 Exciting weekly promotions and jackpots
🌐 Mobile betting friendly
✓ Licensed in Kenya
18+ | Terms & Conditions apply | BeGambleAware
💳 M-Pesa Available
🎁 Welcome bonus up to Ksh 17,500!
🌐 Wide range of betting markets
✓ Licensed in Kenya
18+ | Terms & Conditions apply | GamHelp Kenya
💳 Mobile Deposit Methods
🎁 Generous Rewards
🌐 Wide range of betting markets
✓ Licensed in Kenya
18+ | Terms & Conditions apply | ResponsibleGambling
💳 Airtel & M-Pesa Available
🎁 Up to KSh 15.000 Bonus
🌐 Wide range of betting markets
✓ Licensed in Kenya
18+ | Terms & Conditions apply | GamHelp Kenya
💳 M-Pesa Available
🎁 Ksh 10,000 Welcome Bonus
🌐 Wide range of betting markets
✓ Licensed in Kenya
18+ | Terms & Conditions apply | GamHelp Kenya

How to bet on a betting site in Kenya

Now that you have identified the ideal online betting site you need to follow these steps to place your first bet. 

Signup

To start off, you must sign up for an online betting site. Most active betting sites offer a straightforward registration process with few personal details required. The user may be asked to provide their official name, in some cases an email address or just the player’s phone number.

Once the player agrees to their terms and conditions, their registration is complete. At times the player may be asked to enter confirmation codes sent to their phone or email account. This is mainly to ascertain that you are the holder of that account and above the legal gambling age of 18. In Kenya, only persons with a national identity card are allowed to open Mpesa accounts, which locks minors from most online betting platforms. 

Make a deposit

To start betting online, the player will be required to deposit the various payment options like Mpesa, Airtel Money, Visa, among others. The deposit is made in Kshs. 

After making your deposits, you now have the funds to place your first bet. Players can go through the various betting selections and identify a game they desire to wager on. New and more advanced betting sites will have a betslip window where players can manage their bets. 

Claim Welcome Bonus

If a betting site has a welcome bonus, it will be automatically added to your account once you start the registration process and make your first deposit. The welcome bonus is subject to specific wagering requirements, which the player needs to be familiar with. Players are usually awarded a percentage match bonus on their deposits. 

Place Bet

Now you are ready to place your first bet with money in your account. To kickstart your journey, head to the online betting site selections and identify a game you desire to wager on. Next, enter your stake on the betslip and confirm bets. The online betting site will credit your account with the winnings if you are lucky, and the selections you choose wins. The player can then withdraw to their preferred payment platform. 


Top List of Betting Companies in Kenya

There are many popular sports betting companies in Kenya and below you will find a list with our top three favourite betting sites in Kenya.

Below you will find our comparison list of welcome bonuses in Kenya.

Betting SiteWelcome Bonus
Betway KenyaUp to KSh 5,000 Bet now!
22bet KenyaUp to KSh 15,000 Bet now!
HelabetUp to USD 100Bet now!
ChezaCashNo welcome bonusBet now!
888betNo welcome bonusBet now!
MozzartNo welcome bonusBet now!

Betting Trend in Kenya

More and more sports betting lovers in Kenya are moving over from the traditional betting shops to the online betting world. Betting companies in Kenya nowadays focus on cross-border betting alternatives that suits everybody, such as;

  • Betting Shops
  • Online Betting
  • SMS Betting
  • WAP Betting

With an increasing access to internet and smart mobile devices the online sports betting industry will soon be the number one focus area for betting companies in Kenya.

Google Searches in Kenya

Regulations for Online Sports Betting in Kenya

Kenya’s betting regulations are in a state of flux, as is the case in so many African nations. The current legislation is the Gaming Bill 2019. This legislation introduced essential changes. For example, local ownership requirements for each betting company and increased regulatory fees.

Kenya has had an active gambling market since 1966, when the Betting, Lotteries and Gaming Act was passed. The law also saw the creation of the Betting Control and Licensing Board (BCLB), the main body in Kenya, mandated with Gambling activities. During the 1960s, most gambling was relegated to brick-and-mortar establishments like high-end hotels with casino lobbies. The explosion of online betting sites was at this time not envisioned as the internet had not been widely developed.

The new Gaming Bill from 2019 has generated a lot of activity and even strife within the Kenyan betting industry. Several betting companies have been suspended for not paying back fees or other compliance failures. This has disrupted betting experiences to a large extent in Kenya. However, the main thing to remember is that bettors remain protected.

BCLB is mandated with issuing gambling licenses to operators. It also has the power to cancel, investigate, revoke and investigate licenses. Online betting sites are regulated by the BCLB with clear guidelines on how they protect minors from engaging in betting activities to regulations on advertising. When engaging in any form of online betting in Kenya, you should ensure that the operator holds a license from the BCLB. Most betting sites in Kenya will display their license on their webpage. Some also have their license number, which you can verify to see whether they are legit.

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Betting in Kenya FAQ

There are several betting companies who still operates in Kenya legally. Betway Kenya has become one of the most popular betting companies since the exit of Betin. For a full list of operating betting companies in Kenya visit our site.

It is important to follow some simples rules and ask yourself some questions when looking for a betting company that suits you:

  • Do they offer the deposit method i want?
  • Do they offer a withdrawal method that suits me?
  • Can I bet on my favourite sports?
  • Do they offer a good mobile version?
  • Is it easy to register?
  • Do they offer a welcome bonus?

Always make sure that the betting company in Kenya offer what you are looking for.

Yes, Kenyans are allowed to bet online if they are 18+. There are strict regulations in Kenya in regards to what betting companies can offer their services. Betting companies must receive a local license.