List of Betting Sites in Kenya
All online betting companies and sites on our list are: 🔒 Licenced & Verified
- Online sports betting is legal in Kenya and regulated by the Betting Control and Licensing Board (BCLB). You can find licensed bookmakers here.
- All betting sites in Kenya must have a local betting license, which can be easily verified by looking at the bottom of the site.
- The betting industry in Kenya is rapidly growing, with many bettors moving to online betting due to the mobile betting revolution.
- The betting market has been chaotic, but with new government regulations, international bookmakers are exploring the market again.
- Choosing the right betting site can be challenging. Factors such as bonus offers, customer service, product offerings, and banking options should be considered. The best betting sites will also have easy sign-up processes, various sports to bet on, and accessible mobile apps.
Our Top Betting Sites in Kenya
With the online betting industry on the rise in Kenya, bettors have numerous exciting betting sites available. To make the decision easier for you, we’ve handpicked our top three favourite betting sites. These betting sites offer a variety of sports markets, competitive odds, and user-friendly interfaces. So, get ready to place your bets on Kenya’s best betting sites!
Award-winning betting site 888bet has been in the industry since 1997. Since then, it has established itself as a preferred betting choice for over 50 million users.
In Kenya, they are licensed by the Betting Control and Licensing Board (BCLB). 888bet Kenya has attracted many fans due to its superb product offering of top international and national football leagues. In addition, players are spoilt for choice, with plenty of live matches on offer daily. Moreover, 888bet offers over 15 other sporting events ranging from basketball tournaments like NBA to must-watch tennis matches.
Getting started at 888bet Kenya has been easy courtesy of a swift registration process that only requires the players’ phone numbers. Additionally, players can make fast deposits through various mobile money channels. In addition, more entertainment options are available through different virtual sports leagues. The games are available 24/7 and offer a much-needed break from live betting.
Mozzartbet has made a mark for itself as one of Africa’s most established betting sites. The bookmarker launched in Kenya in 2018 is registered with the Betting Control and Licensing Board of Kenya.
On offer is an impressive sportsbook comprising top European and national football leagues. Also, players can wager in over 10 other sports like water polo, hockey, futsal, and darts. Mozzartbet Kenya offers very competitive odds backed by handsome promotions. The promotions range from deposit bonuses to massive jackpots.
The Mozzartbet Kenya website has a premium touch, with plenty of accessible navigation tabs. In addition, extra features like ‘My league’, and ‘Top league’ current offers for the next 3 days or all days. This helps players schedule their bets. Moreover, the registration process is swift, with basic personal details required. Furthermore, players can leverage various mobile money platforms like Mpesa for fast payment transactions.
Betway is an international online betting powerhouse registered in Malta and Guernsey. It holds licenses in various jurisdictions across Europe and is a Member of the European Sports Security Association. In Africa, Betway operates in Ghana, Nigeria, Zambia, Uganda, Mozambique, Tanzania and Kenya.
The company acquired its license to operate in Kenya in 2015, but it was not until October 2016 that gaming operations commenced. On offer are an array of sporting bets like soccer, EPL, tennis, ice hockey, and other promotions.
Players have on offer a variety of jackpots with massive payouts. You can also make instant wins via their live casino and numerous slot games. The minimum bet amounts are considerably low and this makes the site quite attractive to a majority of Kenyans.
Betting Sites in Kenya Overview
Kenya is home to a rapidly growing betting industry characterized by multiple online betting sites. The country is an economic powerhouse in East and Central Africa, with a population of more than 40 million.
Physical betting shops across Kenya have always been highly popular. This is, however, about to change. The mobile betting revolution has forced many betting companies to offer online betting in Kenya. More and more betting enthusiasts in Kenya are moving to online betting.
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The explosion of digital technologies has helped deepen the market for mobile betting, with many betters enjoying the comfort of placing bets and paying for them through their mobile phones. Over the last decade, the betting scene has seen an explosion of local and international bookmakers, with football bets taking center stage.
The betting market for betting sites in Kenya has been quite chaotic and uncertain. Luckily a fresh wind in government is making things look brighter on the horizon. The current regulations are being overlooked and adjusted. Betting companies who left Kenya are now once again looking for possibilities to come back.
With so many betting sites on the scene, choosing the right one can be challenging. We have taken the time to review some of Kenya’s top betting sites to present a comprehensive review of what the bookmakers offer.
Our guide will highlight the top bonus offers and what to expect in terms of customer service, product offering, and banking options, among other essential factors. From our reviews, punters can select the best betting sites in Kenya that meet their needs and sign up.
Is online betting in Kenya legal?
Yes, online sports betting is legal in Kenya and is regulated Betting Control and Licensing Board (BCLB). Any site in Kenya that provides its betting services within the country must, therefore, acquire a licence from BCLB.
It is easy to determine if a site has acquired a Kenyan betting licence. Scroll to the bottom of the betting site in Kenya, and you can find out which licence they have.
We only recommend Kenyans to bet on sports betting sites that have acquired a local betting licence.
Betting Operators in Kenya: Vital Ranking Factors
All betting sites and companies in Kenya are not the same. There is no standard as to how they look or what they offer. It can be arduous to sieve through all the new betting sites in Kenya to find the best. We have researched for you. Based on various metrics we have narrowed down, we have been able to review the product features of some of the top betting sites. This helps us provide you with the correct information for decision-making.
💡 Registration & Signup
The signup process is the first step when you want to join a betting site in Kenya. The betting company needs your details to ascertain the validity of your identity and whether you are over the legal gambling age. Lengthy registration processes put off customers who desire to start wagering immediately.
The signup tab should be displayed prominently on a webpage for easy access. The betting sites in Kenya tend to have a one-page registration form where the users are required to enter their basic personal details. Most registration processes take less than a minute to enter your name and phone number and confirm the registration code. An easy registration process makes it easier for players to join a betting site.
⚽ The Sports Betting Experience
The main segment for all betting sites in Kenya is sports betting. Most bettors wager on popular international football matches like the English Premier League, La Liga, and Spanish Serie A and seasonal football premiers like the World Cup and African Cup of Nations. These betting markets are where you find the best betting odds. A bookmarker needs to offer a variety of sporting events to their customers as this helps diversify their risks. You may find other sports like tennis, basketball, and cricket. The payouts tend to be low, with few promotions on the betting site.
While the sporting events are sound, selecting a bookmarker with additional sporting features like cash outs, live betting, statistical page, and multiple betting options is favourable. It helps improve the betting experience for a bettor as they have access to crucial information when placing bets. Live betting should be a must as it allows players to wager on ongoing live matches, enabling a more exciting experience.
📱 Mobile Betting
Most Kenyans own a mobile phone, making it the primary way bettors place bets. The explosion of online betting sites in Kenya is primarily attributed to the widespread access to mobile phone internet services, making it more convenient than desktop websites.
Some of the active betting sites in Kenya do have mobile apps. However, for those that don’t have smartphones, betting sites often offer SMS betting, which is still easier for most users. Bettors can register the SMS function in their accounts, place bets, and check balances through SMS or mobile apps. A mobile app is a big plus for a betting site in Kenya as it allows users to minimize their data charges. To cut expenses for players, which can be a high cost for lower-income people who constitute most of the betting population.
The mobile apps should also be easy to navigate while containing most, if not all, of the essential features of the desktop version. The best betting sites will allow players to play virtual games on the mobile app. In our betting site reviews, we check out mobile apps that will enable players to perform a wide range of betting functions. These are placing bets, making deposits and withdrawals, checking upcoming games, and checking account balances. The more functionalities, the better.
Access to the mobile app is mainly via the main desktop of Kenyan betting sites. Few online betting companies have made their apps accessible through Google App or Apple Apps store. This is primarily due to app restrictions placed on betting sites.
💰 Local Deposit Options
Customers must be able to make quick deposits and withdrawals while incurring minimal transaction charges. Delays in payments can discourage bettors from a platform. Since most of the transactions are online, it is also critical that one shops for an active betting site in Kenya that offers secure payment options.
Kenya is home to a vibrant, youthful population and the heart of mobile banking. Telecom giant Safaricom introduced its revolutionary Mbanking platform Mpesa in 2007. Mpesa plays a vital part in the explosion of betting companies in Kenya thanks to its ease of making deposits and withdrawals. Since most people own a mobile phone, online betting has mushroomed and flourished.
While Mpesa is the primary payment option for betting sites in Kenya, betting companies should also allow for other modes of payment. Other popular payment options include e-wallets, cryptocurrency and debit/credit cards. This will cater to bettors who may need to wager higher amounts or non-residents.
For more information about payment methods in Kenya, check out this guide.
🎁 Bonus & Rewards
To kickstart a player’s journey into a new betting site, they will find plenty of bonuses and promotions encouraging them to sign up. The first perk a player will often encounter is the welcome bonus. With this bonus, the online betting site matches the player’s first deposit by a certain percentage, mostly 100%. The player now has additional funds to wager on specified products. The Welcome bonus is given during sign-up and after verifying the player’s details.
Players are encouraged to read the wagering requirements for the bonus as it has certain restrictions. This can include the categories to wager or how many times one has to wager to activate the bonus to expiry dates for the bonuses.
Depending on the online betting company in Kenya, you may find additional promotions like Jackpots, free spins or weekly cash awards. In Kenya, the jackpots are the most sought after as they can be substantial. It is not unusual to have a player win a jackpot in the range of millions of shillings. Some punters get into a betting site just for the jackpots, as it is their way out of poverty.
🧰 Responsible Gambling Initiatives
By law, online betting sites must follow specific stipulated rules to ensure minors are not gambling on their platforms. The BCLB regulates how betting sites should advertise and what information should be displayed on betting materials. The legal betting age in Kenya is 18 years. Most active betting sites in Kenya will have an icon indicating the legal betting age somewhere on their website.
The best betting sites in Kenya have a dedicated, responsible gambling page that provides players with crucial information on how to gamble safely. Some betting companies will offer links to helpful web pages where gambling addicts can find therapy and the necessary counselling. You may also find deposit and loss limits that help players control how much they can wager on bets and self-control tools. With these tools, players can limit activity in their accounts for specific periods. With deposit/loss limits betting control is placed within the hands of the gambler.
☎️ Customer Support
Customers must get a response to their queries as soon as possible. An active betting site that takes ages to respond to queries may leave more questions answered as to its dependability. A good betting site should offer its customers multiple ways to reach them. This can be through email, phone, social media platforms like Facebook and Twitter and live chat.
During our interactions with betting sites, we realized that FAQs are the best places to get information. Suppose this is well developed with comprehensive answers to frequent questions. In that case, the customer may not need to contact the betting site customer care team. New betting sites in Kenya offer live chat as standard. This allows for instant response to queries with a live agent.
Find the Best Betting Companies in Kenya
When deciding which betting company to use, bettors in Kenya must consider several factors. First and foremost is that the betting company holds a valid operating licence from the Betting Control and Licensing Board in Kenya. Besides that, you should also need to check out aspects such as:
- Do they offer a good mobile betting platform?
- What banking options do they offer?
- Do they offer a welcome bonus?
- Do they offer the opportunity to bet on your desired markets and events?
Many of us have a smartphone in our pocket which has resulted in that many sports betting enthusiasts prefer to bet on their mobile devices. Most online betting companies cater for mobile betting, but some are better than others.
Make sure to always look into how their mobile betting site behaves – is it a updated smooth running platform or is it outdated? Many betting companies offer a modern mobile version, a old mobile version as well as a lite version – to make sure their mobile betting platform suits everyone.
It should be easy for users to make a deposit on their chosen online betting company in Kenya. Local betting companies tend to often offer local alternatives more frequently, compared to offshore betting sites.
In Kenya these includes popular baking options such as Airtel, M-Pesa and MTN Mobile Money. Always make sure that the operator offer the banking methods that suits your needs.
1. Easy to use
2. Deposits arrive instantly
3. Safe & Secure
MTN Mobile Money
1. Easy to use
2. Deposits arrive instantly
3. Safe & Secure
1. Easy to use
2. Deposits arrive instantly
3. Safe & Secure
Bonus & Promotions
A big difference between a betting shop and a online betting company in Kenya is that you often get bonus and promotions when joining an online betting company. Many times these bonuses are very generous and gives you the opportunity to try out the betting sites properly.
However all bonuses and promotions comes with terms and conditions, so make sure you have read and understood them completely,
Sports Betting Events & Markets
Every sports enthusiast has their own preferences of sports when it comes to betting. This is why it is is of high importance to always make sure the online betting company in Kenya offer exactly what you wish to bet on – anything from Premier League to NBA.
Always check out the betting evens and markets which you can find on the betting site before you decide to register.
Popular Betting Sites in Kenya
How to bet on a betting site in Kenya
Now that you have identified the ideal online betting site you need to follow these steps to place your first bet.
To start off, you must sign up for an online betting site. Most active betting sites offer a straightforward registration process with few personal details required. The user may be asked to provide their official name, in some cases an email address or just the player’s phone number.
Once the player agrees to their terms and conditions, their registration is complete. At times the player may be asked to enter confirmation codes sent to their phone or email account. This is mainly to ascertain that you are the holder of that account and above the legal gambling age of 18. In Kenya, only persons with a national identity card are allowed to open Mpesa accounts, which locks minors from most online betting platforms.
Make a deposit
To start betting online, the player will be required to deposit the various payment options like Mpesa, Airtel Money, Visa, among others. The deposit is made in Kshs.
After making your deposits, you now have the funds to place your first bet. Players can go through the various betting selections and identify a game they desire to wager on. New and more advanced betting sites will have a betslip window where players can manage their bets.
Claim Welcome Bonus
If a betting site has a welcome bonus, it will be automatically added to your account once you start the registration process and make your first deposit. The welcome bonus is subject to specific wagering requirements, which the player needs to be familiar with. Players are usually awarded a percentage match bonus on their deposits.
Now you are ready to place your first bet with money in your account. To kickstart your journey, head to the online betting site selections and identify a game you desire to wager on. Next, enter your stake on the betslip and confirm bets. The online betting site will credit your account with the winnings if you are lucky, and the selections you choose wins. The player can then withdraw to their preferred payment platform.
Top List of Betting Companies in Kenya
There are many popular sports betting companies in Kenya and below you will find a list with our top three favourite betting sites in Kenya.
Below you will find our comparison list of welcome bonuses in Kenya.
Betting Trend in Kenya
More and more sports betting lovers in Kenya are moving over from the traditional betting shops to the online betting world. Betting companies in Kenya nowadays focus on cross-border betting alternatives that suits everybody, such as;
- Betting Shops
- Online Betting
- SMS Betting
- WAP Betting
With an increasing access to internet and smart mobile devices the online sports betting industry will soon be the number one focus area for betting companies in Kenya.
Google Searches in Kenya
Regulations for Online Sports Betting in Kenya
Kenya’s betting regulations are in a state of flux, as is the case in so many African nations. The current legislation is the Gaming Bill 2019. This legislation introduced essential changes. For example, local ownership requirements for each betting company and increased regulatory fees.
Kenya has had an active gambling market since 1966, when the Betting, Lotteries and Gaming Act was passed. The law also saw the creation of the Betting Control and Licensing Board (BCLB), the main body in Kenya, mandated with Gambling activities. During the 1960s, most gambling was relegated to brick-and-mortar establishments like high-end hotels with casino lobbies. The explosion of online betting sites was at this time not envisioned as the internet had not been widely developed.
The new Gaming Bill from 2019 has generated a lot of activity and even strife within the Kenyan betting industry. Several betting companies have been suspended for not paying back fees or other compliance failures. This has disrupted betting experiences to a large extent in Kenya. However, the main thing to remember is that bettors remain protected.
BCLB is mandated with issuing gambling licenses to operators. It also has the power to cancel, investigate, revoke and investigate licenses. Online betting sites are regulated by the BCLB with clear guidelines on how they protect minors from engaging in betting activities to regulations on advertising. When engaging in any form of online betting in Kenya, you should ensure that the operator holds a license from the BCLB. Most betting sites in Kenya will display their license on their webpage. Some also have their license number, which you can verify to see whether they are legit.
Betting in Kenya FAQ
Which betting companies are still operating in Kenya
There are several betting companies who still operates in Kenya legally. Betway Kenya has become one of the most popular betting companies since the exit of Betin. For a full list of operating betting companies in Kenya visit our site.
How to find the best betting company in Kenya
It is important to follow some simples rules and ask yourself some questions when looking for a betting company that suits you:
- Do they offer the deposit method i want?
- Do they offer a withdrawal method that suits me?
- Can I bet on my favourite sports?
- Do they offer a good mobile version?
- Is it easy to register?
- Do they offer a welcome bonus?
Always make sure that the betting company in Kenya offer what you are looking for.
Is online betting legal in Kenya?
Yes, Kenyans are allowed to bet online if they are 18+. There are strict regulations in Kenya in regards to what betting companies can offer their services. Betting companies must receive a local license.
As an accomplished iGaming specialist with extensive expertise in the African market, I am committed to delivering comprehensive assessments of various betting sites throughout the region. My primary objective is to equip players with the requisite information to select a suitable platform that caters to their unique preferences. With a wealth of knowledge and a keen eye for detail, I offer invaluable insights that empower players to make informed decisions about their pursuits for the perfect betting site.