Genius Sports Limited has forged a partnership with one of the continent’s rising stars in the betting arena, KingMakers, better known as BetKing. This collaboration is set to supercharge BetKing’s live betting offerings, bringing ultra-fast venue content from the world’s top football leagues, including the Premier League, La Liga, Serie A, Ligue 1, Bundesliga, and the English Football League, along with major European and South American football leagues and FIBA basketball.

Under the terms of this exciting deal, Genius Sports is set to equip BetKing with its unparalleled trading services, featuring modelled odds feeds for significant football competitions. This strategic alliance couldn’t be timelier, as in-play sports betting’s popularity surges across the continent, necessitating fast and precise odds to enhance revenue streams by broadening the spectrum of betting markets available to users.

Tim Smeets, the Trading Director at Kingmakers, expressed his excitement about the partnership, noting, “We’re thrilled to announce our new partnership with Genius Sports. Their trusted trading solutions, including low-latency in-play content on crucial football leagues like the Premier League, will enable us to offer market-leading betting experiences for BetKing users in Nigeria.” This sentiment echoes the enthusiasm and commitment both companies share in delivering a superior betting experience to their clientele.

Echoing Smeets’ sentiments, Will Westcott, Head of Business Development at Genius Sports, added, “Every year, we continue to invest in delivering the highest-quality trading services for the African market. With the value of in-play betting growing across Africa, we’re excited to help BetKing execute its online sports betting vision in Nigeria, by providing it with the fastest, most reliable live content on the market for major sports.” This partnership symbolizes Genius Sports’ dedication to the African market, aiming to foster an enhanced, fast-paced betting environment that caters to the evolving needs of the African sports betting community.

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