Award-winning hip-hop artist, philanthropist, and businessman, King Kaka, is back in the spotlight. This comes after striking a massive deal with, becoming their global ambassador in East Africa. is a successful crypto-based sports betting site. It is part of Yolo Group, a B2B platform provider for crypto-based sportsbooks and online casinos. Many football clubs in São Paulo, Brazil, and in Southampton and Arsenal, UK, are signed under the Sportsbet brand name.

Their marketing campaign in East Africa is set to launch at the end of January this year. With King Kaka as their ambassador, they aim to provide exclusive promotions and bonuses for players across the region. 

A Role Model for All

Kenyan-born Kennedy Ombima, aka King Kaka, is respected and admired as one of the biggest stars in African hip hop. He is also well-known for his charity work and readiness to tackle social challenges. 

Head of Africa at, Albert Climent, praised King Kaka in his speech at the recent event. Calling him an amazing role model and inspiration to millions. He went further to praise the artist for his “game-changing” contribution to music. As well as his notable humanitarian work. He also stated how happy he was to have the hip-hop star on board and representing Sportsbet.

A Great Deal Both Ways

King Kaka in return had many good things to say about his new sponsors during his speech at the same event. He spoke of Sportsbet as “true innovators” who were willing to follow their own path. Something he can relate to and appreciate from his own life experiences and career. He also expressed his own happiness and excitement about partnering with Sportsbet.

King Kaka’s venture into crypto-currency is the latest in a growing trend among African artists and celebrities. The most famous being the Senegalese R&B and hip-hop sensation, Akon. In 2017, Akon became the chairman and founder of his own cryptocurrency, named Akoin. Recently, Akon attended the SiGMA trade show in Malta. At the event, he spoke about his plans to establish a crypto-based ecosystem for African entrepreneurs. Hoping to aid rising economies across the African continent.

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