Founded in 2003, 10bet started out as a sports betting site featuring incredible offers. Over the years, they added a premium selection of online casino games, virtual games, and live casino entertainment.
Today, the premium brand is live in Africa. And with its commitment to the development of the continent, has linked up with several local partners and secured sponsorship deals with several pro-football teams.
10bet is now live in four African markets. These are Ghana, Zambia, the Democratic Republic of the Congo (DRC), and Tanzania.
Bettors from these African markets can now place bets via SMS, USSD, and mobile.
Helping Football Develop
Earlier this year 10Bet rolled out several big sponsorships in favour of six local teams:
- Aduana Stars (Ghana)
- Talanta FC (Kenya)
- Enyimba (Nigeria)
- Daring Club Motema Pembe (DRC)
- Red Arrows (Zambia)
- Dodoma Jiji FC (Tanzania)
These sponsorships came about when the operator saw that local football fans enjoyed the excitement of the betting experience as much as the on-field games.
These sponsorship collaborations boost the abilities of the teams. However, they also help the sports betting brand to improve the standard of the sport of football across the continent.
Ghana A Key Focus Point
While 10bet’s focus certainly is on the continent, Ghana has emerged as a particular focus area.
Ghana is a leader on the African continent in terms of internet growth and mobile capacity and infrastructure. This means that it’s also flooded with existing bookmakers. For this reason, much of 10bet’s focus has been on securing the right kinds of partnerships with relevant role-players.
With a strong focus on expansion, the company estimates that it will be live in at least 12 more African countries in the next 12-18 months.
Commitment is Ongoing, Says CEO
According to 10bet Africa CEO Arthur Perry, the success the company is seeing right now is the result of many years of planning. They’ve been putting together a tailor-made development strategy for the continent for a while now.
Perry said after thousands of hours of hard work and effort, it’s a delight to finally be able to roll out 10bet’s premium offerings across several African countries.
The CEO also said the company is fully focused on improving its service to the continent in such a way as to overcome the current regulatory and technological challenges.