EveryMatrix has just locked in its biggest African partnership yet, signing a game-changing turnkey platform deal with East African sports betting leader MBet. This agreement sees MBet making a major tech move by migrating from its old software to EveryMatrix’s state-of-the-art technology, ready to shake up the betting scene in Tanzania and the Democratic Republic of Congo (DRC).
A Powerhouse Platform to Boost MBet’s Edge
EveryMatrix is set to revamp MBet’s sports betting with the award-winning OddsMatrix platform—a tech powerhouse built to handle high demand, stay constantly available and deliver a robust betting experience. With access to over 170,000 live events every month and a comprehensive Bet Builder covering 11 sports, MBet’s sports offering is about to level up.
Localisation is key, and MBet won’t be short on tools. Along with OddsMatrix, MBet’s new setup includes a range of player-friendly features custom-tailored for the East African market: a front end designed for lightweight performance, USSD and SMS betting, DIY manual event creation, and a dynamic betslip engine supporting over 50 accumulator selections. In other words, MBet’s players can expect a smoother, faster, and more interactive betting experience.
Adding the Best of EveryMatrix’s Tech Suite
But that’s just the start. EveryMatrix is bringing the full package to MBet. The partnership also includes their CasinoEngine productivity platform, the cross-product reward system BonusEngine, and GamMatrix for seamless player management. This combination of top tools means MBet can better serve its players, adapt to market demands, and operate at a higher level than ever.
This deal also marks a big step for EveryMatrix, which has been growing at a rapid clip. After acquiring FSB Technology and Fantasma Games, EveryMatrix now boasts a team of 1,100+ spread across 15 offices worldwide, cementing its position as a global iGaming tech leader.
Founded in 2013, MBet has become a dominant force in East Africa’s sports betting world. Known for its customer-focused approach and strong local sports partnerships, MBet holds top positions in Tanzania and the DRC, where they’re also the proud sponsor of Tanzanian football giant Simba S.C.
Leaders of the Pack: EveryMatrix and MBet’s Vision for Growth
EveryMatrix CEO and co-founder Ebbe Groes sees this partnership as a big win for both companies. “This tier-1 African turnkey partnership sends a strong signal that EveryMatrix is rapidly becoming the ‘go-to’ platform provider for ambitious operators in the exciting Africa region.”
Groes noted that Africa brings unique challenges but also big opportunities, especially when scalability is involved. “Africa presents a unique set of scalability challenges for platform providers, but with millions of bets processed daily across our OddsMatrix sportsbook platform, this is a region tailormade for the transformative capabilities of the EveryMatrix technology.”
Groes added that EveryMatrix’s recent acquisition of FSB Technology—a company with a solid African client base—helped lay the groundwork for this deal. “The experience and product readiness from FSB was instrumental in EveryMatrix winning this landmark deal,” he said.
MBet’s Big Ambitions with EveryMatrix
For MBet’s CEO Javier Diaz, the partnership with EveryMatrix is the next logical step in the company’s evolution. “We are immensely proud of everything MBet has achieved in the last decade,” Diaz stated, acknowledging MBet’s impressive run in Tanzania and the DRC. However, Diaz recognised that the company needed a top-tier tech partner to take it to new heights, and EveryMatrix fit the bill.
“After a thorough search, we are confident that we have selected the right partner in EveryMatrix,” Diaz shared. “The hyper growth they have achieved globally in the last several years has been inspiring, and their end-to-end turnkey offering provides us with the content, tools, features, and localised capabilities to differentiate our daily offering and scale MBet upwards onto a new level.”
With the combined strength of EveryMatrix’s cutting-edge technology and MBet’s local expertise, this partnership is set to reshape the sports betting landscape in East Africa. All eyes are now on MBet’s journey as they roll out this new tech and push the boundaries of what’s possible in African sports betting.
