Pragmatic Play, a leading content supplier in the iGaming industry, has added another feather to its cap by launching a horse racing product as part of its sportsbook offering. With this latest addition, operators and their customers can now access horse racing coverage from over 30 global territories, bringing the excitement of one of the world’s most popular betting sports to a broader audience.
Horse racing has long been a staple in the betting world, with major events drawing in fans and bettors alike throughout the year. Pragmatic Play’s Sportsbook, already known for its comprehensive and integrated sports-betting solution, now includes horse racing to complement its existing portfolio. This expansion covers the entire betting lifecycle, from event creation to bet settlement, with features such as custom markets, dynamic odds, and robust risk management, all powered by official data to maximise margins.
Operators who integrate this new offering will benefit from Pragmatic Play’s unparalleled localisation and customisation capabilities, allowing them to tailor the user experience to match their brand’s identity and the specific preferences of their audience. This move underscores Pragmatic Play’s commitment to delivering a top-tier sportsbook solution that caters to the most sought-after betting markets.
Gareth Crook, Senior Vice President of Sports at Pragmatic Play, expressed his enthusiasm for the new launch, stating, “Our latest product launch provides Pragmatic Play clients with access to a market-leading horse racing product. Horse racing is now available as a fully managed service inclusive of odds, best-in-class racing content, live video streaming, and global horse racing data.”
Crook further highlighted the personal connection many in the team have with horse racing, making this launch particularly significant. “Many of our team grew up with the sport, and we are delighted to bring the product to the market. Racing is essential for any sportsbook operator, with ‘always on’ racing coverage from tracks all around the world a cornerstone of any sportsbook product.”
This addition comes as part of Pragmatic Play’s broader multi-product portfolio, which includes the production of up to eight new slot titles a month, along with Live Casino and Bingo games, all available through a single API. The inclusion of horse racing solidifies Pragmatic Play’s position as a versatile and comprehensive provider in the iGaming industry, continuing to set the pace with innovative and in-demand offerings.
