RubyPlay, has signed a pivotal agreement with LottoStar, a notable brand within South Africa’s gaming landscape. This collaboration not only marks RubyPlay’s initiation into the South African regulated market but also enriches its global operations by offering its advanced content to South African iGaming enthusiasts.
A licensed and compliant entity in the South African online gaming domain, LottoStar has cultivated a robust platform for players, offering a range of games that can be accessed across multiple devices, including computers, tablets, and mobile phones.
With this partnership, RubyPlay’s diverse content portfolio, a balanced mix of online proficiency, land-based lineage, and top-tier social casino mechanics, will become accessible to South African players for the first time. They can anticipate enjoying some of RubyPlay’s most engaging titles, such as Royal Griffin, Diamond Explosion 7s, and Shake Shake Money Tree.
This strategic move by RubyPlay reflects its broader aspirations to expand its influence across global regulated markets and highlight its creative and cutting-edge content via collaboration with high-ranking operators. By partnering with LottoStar, a globally respected brand, RubyPlay is successfully realising this objective, marking a significant milestone in its journey within the global iGaming industry.
Trevor Ginsberg, CEO of RubyPlay, said: “Entering a new market is always exciting and this is certainly the case as we begin our journey in South Africa. We believe we will see the same success in Africa as we have recently experienced in Latin America. It’s important for us to enter this new market early and we feel that now is the perfect time for RubyPlay.
“We pride ourselves in our ability to deliver customised content to operators, and we have no doubt that South African players will love our games.”
Tasoulla Hadjigeorgiou, CEO of LottoStar, indicated: “We are very excited to partner with RubyPlay as they prove to be a world-leading and innovative supplier. The South African betting market is always looking to be entertained through customized and novelty games. Through this relationship, we will add another element of exciting new games to our already wide range of game offerings.”
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