BetGames has made a splash in the South African market, teaming up with 10Bet to bring a fresh wave of iGaming excitement to the operator’s online casino platform. With this new partnership, 10Bet South African customers can dive into 14 BetGames titles, including popular options like Wheel of Fortune, Classic Roulette, Classic Wheel, and the exhilarating Skyward.
This move is not just about adding more games to the platform; it’s about setting a new standard for gaming experiences in South Africa. For BetGames, this partnership is a golden opportunity to enhance its brand presence in an already competitive market. The company, known for its innovative approach to gaming content, is leveraging 10Bet’s strong foothold in South Africa to make a lasting impression on players.
James Everett, VP for Africa and LatAm at BetGames couldn’t hide his excitement about the partnership. “We are thrilled to embark on this exciting journey with 10Bet South Africa,” he said. “It is a highly respected brand in the global gaming industry, and the partnership signifies a significant milestone for us.” Everett’s optimism reflects BetGames’ strategy of aligning with established brands to broaden its reach and influence, especially in key markets like South Africa.
The timing of this partnership is particularly interesting, coming hot on the heels of 10Bet’s recent expansion into Mexico in July 2023. BetGames is clearly eyeing the operator’s growing influence in the Latin American region, hoping to ride the coattails of 10Bet’s success to boost its own brand recognition across borders.
But the South African market isn’t the only place BetGames is making moves. The company recently extended its agreement with STS, a major operator in the Polish market, signaling its intent to strengthen its position in multiple regions simultaneously. This dual approach—expanding in both emerging and established markets—highlights BetGames’ ambition and strategic foresight.
For 10Bet, this partnership isn’t just about adding a few more games to their lineup. With over 1,200 gaming titles now available, the company is solidifying its reputation as a top-tier destination for South African bettors. “We are thoroughly excited to partner with BetGames,” said Michelle Henriques Colborne, Marketing VP at 10Bet South Africa.
“Our commitment to delivering top-notch entertainment to passionate bettors in South Africa continues to grow stronger, and we look forward to the exciting world of possibilities this new partnership will open for our players.”
As the South African iGaming scene heats up, this collaboration between BetGames and 10Bet is poised to offer players more variety, excitement, and innovation than ever before. With both companies bringing their A-game, the future of online gaming in South Africa looks brighter—and more thrilling—than ever.
