betPawa, in collaboration with the Betting Control and Licensing Board (BCLB), has brought much-needed relief to 500 households in Machakos affected by recent floods. This aid is a vital lifeline for families in Athi River who have faced severe hardship due to the flooding.
Jane Makau, chairperson of the BCLB, led the donation event with the support of betPawa officials, including country marketing manager Simon Mwangi. Mavoko assistant county commissioner Fredrick Kimani joined them at Mavoko chief Nzau Komo’s office.
Jane Makau praised betPawa’s efforts, highlighting the importance of Corporate Social Responsibility (CSR). “Today, we bring yet another Corporate Social Responsibility initiative, food donations to flood victims of Athi River, Machakos County. These are residents whose lives have been disrupted by the floods recently experienced in most parts of the country including Machakos County,” she said.
The donations included essentials like maize flour, sugar, rice, and cooking oil. Makau emphasized the role of betting firms in partnering with the government to support those in need, especially in times of crisis.
Future Plans and Broader Impact
Makau referred to the President’s recent speech predicting continued heavy rains and the need for ongoing support. “We encourage all betting firms to engage in CSR for nation-building. Today, 500 families in Mavoko receive food items thanks to betPawa.”
Simon Mwangi added that betPawa’s CSR initiatives also include providing 60 water tanks, each holding 5,000 litres, to 14 counties across Kenya. “We are here today in Mavoko, initiating one of our CSR campaigns. We are giving back to communities through food aid to flood victims,” Mwangi said.
The counties benefiting from the water tanks include Makueni, Machakos, Kilifi, Uasin Gishu, and Turkana. Mwangi mentioned that the beneficiaries were selected based on data from Ipsos, identifying the households most affected by the floods.
Gratitude and Ongoing Needs
Fredrick Kimani expressed gratitude for the donations, noting their critical importance. “I thank the board’s chairperson who has promised more donations. We have over 3,000 flood victims in the area. For today, we have helped 500 households,” he said.
Kimani called on more well-wishers, corporations, and philanthropists to support the flood victims through charitable contributions. He highlighted the ongoing needs in the most affected villages, such as Juakali, Kwa Nzomo, Kwa Mang’eli, Cheleni, and Ngimo.
This initiative demonstrates the impact of corporate social responsibility and the importance of continued support for communities facing natural disasters.
