The Premier League club has inked a major long-term deal with UK sports betting and gambling powerhouse Betway. This new alliance is set to supercharge fan engagement and amplify Betway’s presence across the City Ground.
Betway’s new partnership with Nottingham Forest means the sports betting giant will be front and centre in the stadium, with their branding plastered on pitch-side LED hoardings. Fans will see Betway’s eye-catching ads during Premier League clashes and home fixtures in the FA Cup and EFL Cup. The partnership offers more than just visibility, though—Betway plans to sprinkle a bit of magic on the matchday experience with exclusive perks and experiences for both new and loyal supporters.
From match tickets and merchandise to the rare chance to play on the hallowed turf of the City Ground, Betway is pulling out all the stops to create memorable moments for Forest fans. This move is expected to forge a stronger bond between the club and its supporters, offering them unique ways to engage with their team.
Paul Bell, Chief Operating Officer of Nottingham Forest, highlighted the synergy, stating: “Betway’s reputation for excellence and commitment to enhancing the fan experience makes it a perfect partner for Nottingham Forest.” On the other side of the partnership, Neal Menashe, Chief Executive of Betway’s parent company Super Group, shared his enthusiasm: “Betway’s customers love football, especially the Premier League, and we leverage partnerships like this to reward them with exclusive opportunities and content.”
This collaboration marks the start of an exciting chapter for both Nottingham Forest and Betway. As they embark on this journey together, fans can look forward to a richer, more engaging matchday experience and a host of exclusive benefits that make supporting their team even more thrilling.
