BGaming, a leader in online casino content, has successfully entered into a multi-brand content agreement with Premier Bet, one of Africa’s largest betting companies. This move marks BGaming’s significant expansion into new markets and showcases its strategic growth.
Through this partnership, BGaming has introduced a range of its popular titles to Premier Bet’s platform. Games like Fruit Million, Wild Cash X9990, Bonanza Billion, Aztec Clusters, and Merge Up are now accessible to registered players across several African countries where Premier Bet operates.
Premier Bet’s Extensive Reach
Premier Bet, established in 1997, operates in 17 countries across Africa, making it a major player in the region’s betting industry. The company’s broad presence spans the west, east, central, and southern parts of Africa, providing gaming and business opportunities to a diverse customer base.
Africa is recognized for its spirit of innovation and resilience, qualities that are mirrored in its rapidly evolving gambling industry. BGaming’s latest market entry is not just an expansion but also an affirmation of the continent’s potential as a hub for gambling innovation.
Industry Leaders’ Perspectives
Olga Levshina, CCO at BGaming, commented on the partnership, stating, “BGaming continues to penetrate international igaming markets, with its fresh approach to online casino proving a hit with a wide demographic of players. With this partnership, we have added some of our most appealing titles to Premier Bet’s games line-up as it seeks to expand its player base.”
Karen Hope, Director of Casino at Premier Bet, expressed her enthusiasm for the collaboration: “We are pleased to partner with BGaming to drive this next phase of Premier Bet’s development across several key African markets. The studio’s vibrant games add variety to our casino games collection.”
This partnership between BGaming and Premier Bet not only enhances the game variety for players but also strengthens BGaming’s position as a leading provider in the global igaming scene. It sets a foundation for further success and growth in Africa’s thriving gambling sector.
