Just before the Super Bowl buzz hit peak levels, X (formerly Twitter) stirred the pot with a fresh partnership, aiming to blend sports chatter with betting thrills in the U.S. Through an exclusive agreement with BetMGM, X is poised to introduce live betting odds directly into the feeds of its U.S. audience, allowing for an unprecedented integration of sports betting into the social media experience.

BetMGM Joins Forces with X

On a Friday that’s buzzing with anticipation, BetMGM unveiled a unique tie-up with X, marking itself as the go-to for live sports betting odds on the platform. This collaboration means X will pepper its feeds with BetMGM’s odds and logos, offering direct links for eager bettors to stake their claims on BetMGM’s site or app, wherever it’s legal to do so.

Initially, NFL fans will get a taste of this integration, with promises to extend these offerings to other major sports soon. BetMGM ensures this feature will blend smoothly into the user experience, offering a no-fuss pathway from odds to bets.

Adam Greenblatt of BetMGM is thrilled about being smack in the middle of X’s non-stop sports dialogue, eyeing it as a golden chance to engage with the sports community. X’s Linda Yaccarino shares the excitement, picturing this partnership as a VIP ticket for sports fans, drawing them closer to the heart-thumping action of their beloved games.

The Backbone of BetMGM

BetMGM stands on the solid ground of a partnership between giants MGM Resorts International and Entain. This alliance gives it exclusive rights across MGM’s sprawling U.S. portfolio, covering everything from sports betting to online poker.

Elon Musk, the brain behind X’s rebranding from Twitter, admits the $44 billion price tag for the platform was a steep one. Since renaming it X, Musk has been shaping it into his ideal “free speech” zone. However, it’s not been all smooth sailing, with a significant drop in advertising revenue amidst concerns over content control. Musk’s solution? A minimal fee for posting on X to keep bots at bay, with trials already underway in select countries.

This innovative move by X and BetMGM could redefine how fans interact with sports online, offering a blend of conversation, convenience, and betting right at their fingertips.

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