List of Best Betting Companies in Kenya | 2020

All online betting companies and sites on our list are: 🔒 Licenced & Verified

Get up to:
KSh 5,000
Welcome Bonus
On your first deposit. T&Cs apply.
3.8 rating
3.8
Get up to:
KSh 15,000
Welcome Bonus
On your first deposit. T&Cs apply.
2.8 rating
2.8
Get up to:
USD 100
Welcome Bonus
On your first deposit. T&Cs apply.
2.3 rating
2.3

Betting Companies in Kenya

Sport enthusiasts in Kenya have a special love for watching and betting on sports online. Both land-based and online betting companies are legal as long as they operate under a valid licence provided by the government. The beautiful game of Soccer and long-distance running are both favourites when it comes to online betting, but most sports are represented and well liked.

The physical betting shops across Kenya has always been highly popular, but thanks to the mobile revolution many betting companies offer online betting. More and more betting enthusiasts in Kenya are moving over to the online betting world and the betting companies across the nation fight to be the number one choice.

Many of Kenya’s strongest betting companies, such as Betin and SportPesa, lost their license thanks to harder regulations. Luckily for all the sports betting lovers in Kenya brands like Betway Kenya remains strong and new betting companies such as 22bet and Helabet are starting to establish themselves in the country.

The betting market in Kenya has been quite chaotic and uncertain, but things seems to look brighter in the horizon. Regulations are being overlooked and adjusted, and many betting companies in Kenya who left are now once again looking for possibilities to come back.

Regulations for Betting Companies in Kenya

Kenya’s betting regulations are in something of a state of flux, as is the case in so many African nations right now. The current legislation is the Gaming Bill 2019, which has introduced various reforms such as lower minimum wagers, local ownership requirements for each betting company, and increased regulatory fees.

The country’s Betting Control and Licensing Board awards licences to approved betting companies and has done so since being established by the 1966 Betting Lotteries and Gaming Act. Since it came into effect, the Betting Control and Licensing Board has operated under the auspices of the Gaming Bill 2019.

Since first being passed, the new Gaming Bill has generated a lot of activity and even strife within the Kenyan betting industry. Several betting companies have been suspended for not paying back fees or other compliance failures, which has disrupted experiences to a large extent. However, as all of these issues continue, the main thing to remember is that bettors remain protected.

All land-based and online betting companies are licensed and regulated by the BCLB, which monitors their fairness, payment promptness, banking security, financial transparency and other operations, and ensures that they are upheld at high standards. Offshore online betting companies are technically illegal, but no Kenyan player has ever been prosecuted and many of them welcome players from the country. We however recommend the people of Kenya to focus on local kenyan betting companies.

How to Find the Best Betting Companies in Kenya

When deciding which betting company to use, bettors in Kenya need to consider several factors. First and foremost is that the betting company holds a valid operating licence from the Betting Control and Licensing Board in Kenya. Besides that you should also need to check out aspects such as:

  • Do they offer a good mobile betting platform?
  • What banking options do they offer?
  • Do they offer a welcome bonus?
  • Do they offer the opportunity to bet on your desired markets and events?

Mobile Betting

Many of us have a smartphone in our pocket which has resulted in that many sports betting enthusiasts prefer to bet on their mobile devices. Most online betting companies cater for mobile betting, but some are better than others. Make sure to always look into how their mobile betting site behaves – is it a updated smooth running platform or is it outdated? Many betting companies offer a modern mobile version, a old mobile version as well as a lite version – to make sure their mobile betting platform suits everyone.

Banking Options

It should be easy for users to make a deposit on their chosen online betting company in Kenya. Local betting companies tend to often offer local alternatives more frequently, compared to offshore betting sites. In Kenya these includes popular baking options such as Airtel, M-Pesa and MTN Mobile Money. Always make sure that the operator offer the banking methods that suits your needs.

Bonus & Promotions

A big difference between a betting shop and a online betting company in Kenya is that you often get bonus and promotions when joining an online betting company. Many times these bonuses are very generous and gives you the opportunity to try out the betting sites properly. However all bonuses and promotions comes with terms and conditions, so make sure you have read and understood them completely,

Sports Betting Events & Markets

Every sports enthusiast has their own preferences of sports when it comes to betting. This is why it is is of high importance to always make sure the online betting company in Kenya offer exactly what you wish to bet on – anything from Premier League to NBA. Always check out the betting evens and markets which you can find on the betting site before you decide to register.


Top List of Betting Companies in Kenya

There are many popular sports betting companies in Kenya and below you will find a list with our top three favourite betting sites in Kenya.

Below you will find our comparison list of welcome bonuses in Kenya.

Betting CompanyWelcome Bonus
Betway KenyaUp to KSh 5,000 Welcome Bonus
22bet KenyaUp to KSh 15,000 Welcome Bonus
HalabetUp to USD 100 Welcome Bonus

Betting Trend in Kenya

More and more sports betting lovers in Kenya are moving over from the traditional betting shops to the online betting world. Betting companies in Kenya nowadays focus on cross-border betting alternatives that suits everybody, such as;

  • Betting Shops
  • Online Betting
  • SMS Betting
  • WAP Betting

With an increasing access to internet and smart mobile devices the online sports betting industry will soon be the number one focus area for betting companies in Kenya.

Google Searches in Kenya


Betting Companies Kenya FAQ

There are several betting companies who still operates in Kenya legally. Betway Kenya has become one of the most popular betting companies since the exit of Betin. For a full list of operating betting companies in Kenya visit our site.

It is important to follow some simples rules and ask yourself some questions when looking for a betting company that suits you:

  • Do they offer the deposit method i want?
  • Do they offer a withdrawal method that suits me?
  • Can I bet on my favourite sports?
  • Do they offer a good mobile version?
  • Is it easy to register?
  • Do they offer a welcome bonus?

Always make sure that the betting company in Kenya offer what you are looking for.