The Ghana Football Association (GFA) remains resolute in fulfilling its commitment to increase prize money for the 2023/24 Ghana Premier League season winners. This steadfast approach comes despite the unexpected termination of the title sponsorship deal with betting firm betPawa.
At their Ordinary Congress in Kumasi, which took place last July, GFA President Kurt Simeon-Okraku publicly declared a significant boost in the prize money and participation fees for the league clubs. The announcement detailed an impressive 60 percent increase in the prize for the 2023/24 season league champions, which would see them receiving GH¢500,000, compared to the GH¢300,000 awarded to the previous season’s champions, Medeama SC.
Addressing Revenue Challenges
Despite facing a potential revenue shortfall of $2 million annually due to betPawa’s sponsorship withdrawal, GFA General Secretary Prosper Harrison Addo assured that all financial obligations to the 18 premiership clubs would be met. He confirmed this during an interaction with Graphic Sports, addressing concerns over the economic impact on the clubs.
“Have you heard the clubs complain anywhere about funds? They are not complaining because we have met them and they know what they are getting despite the sponsorship withdrawal. There’s no need to panic. All financial commitments will be fulfilled,” Mr Addo stated, emphasising the GFA’s ability to honour its financial commitments independently of the betPawa sponsorship.
Comprehensive Financial Support for Clubs
During the GFA congress, Mr Simeon-Okraku promised increased prize money and unveiled a broad financial support package for clubs. This package includes a GH¢50,000 allocation for youth team development, GH¢300,000 towards officiating fees at the regional level, and other support initiatives.
Amid these challenges, the GFA continues to draw strength from its robust partnership with StarTimes, a key broadcasting ally. Prosper Harrison Addo, the GFA General Secretary, confidently underscored this relationship, noting that it remains a vital source of financial support. He reassured that the clubs would continue to receive their due share from this partnership, aligning with the agreed percentages.
This stable source of revenue, according to Mr Addo, ensures that the GFA is well-positioned to meet its financial commitments, not just to the clubs but also to referees, regional football associations, and initiatives aimed at fostering the development of women’s football. His assurance leaves little room for concern about the GFA’s capacity to uphold its financial promises and support the diverse needs of Ghana’s football ecosystem.