The sub-Saharan region of Africa has experienced tremendous growth in recent years. Key regions in East and West Africa specifically, have transformed their gaming markets through the widespread adoption of mobile sports betting.
However, Africa has a fragmented iGaming landscape with varying consumer and regulatory trends from country to country. This means adaptability and agility of platform are key success factors for operators hoping for success in Africa.
How can you adapt to stay ahead of the competition?
Further to a recent RoundTable on the same subject, this magazine will outline some of the most important aspects operators need to consider when launching a sportsbook in a market new to the operator in Africa, looking at the best ways to expand to a larger customer base through intelligent product development.
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